The Cover Letter Is The Sales Teaser

Why is a cover letter the most important element in your resume? just imagine that you're the HR Recruiter in a large MNC, and you're required to review & filter hundreds of resumes in a day. Can you afford the time to screen through all resumes in details? Absoultely no efficient at all!

Most recruiters will screen the potential candidates first thing is through the cover letter before they decide whether to go indepths into your resumes. So writing a good resume is not only about the details, but more importantly your cover letter.

Think of your resume as the sales copy of a product or service. The more benefits and specifications the better it is to see how good tjhis product / service is. And your cover letter is the teaser. The teaser does nothing but to attract potential buyer to read more into the sales copy.

I hope I've made it pretty simple on the role of the cover letter. Writing a good resume is not going to help you increase your job search interview chance if nobody wants to read it.

To Your Success,
Allan Heng

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